Richard was the Head of Creative at Tossed between 2011 and 2014.  As a small company, this was a great opportunity to learn about all areas of retail design at a very close level.

MARKETING Tossed is not your average healthy eating place, so their marketing had to match this sentiment. While at Tossed, Richard created campaigns that were truly innovative within the sector and found fun and engaging new ways to tell the story of health.

MARKETING

Tossed is not your average healthy eating place, so their marketing had to match this sentiment. While at Tossed, Richard created campaigns that were truly innovative within the sector and found fun and engaging new ways to tell the story of health.

INTERIOR Richard’s very first brief at Tossed was to design their new store in Westfield Stratford, London. The project was carried out from concept sketch to final result; designing bespoke wood-cuts, tiles, lighting and gnomes. This marked a new era in the brands interiors and he went on to design a further 10 stores.

INTERIOR

Richard’s very first brief at Tossed was to design their new store in Westfield Stratford, London. The project was carried out from concept sketch to final result; designing bespoke wood-cuts, tiles, lighting and gnomes. This marked a new era in the brands interiors and he went on to design a further 10 stores.

PACKAGING During his time with the brand, thecomplete packaging estate was re-designed. Streamlining the messages and creating a cohesive style, which led to an improved customer experience. It also had personality, incorporating a one-liner that added a moment of joy on the shelf or a talking point in the office.

PACKAGING

During his time with the brand, thecomplete packaging estate was re-designed. Streamlining the messages and creating a cohesive style, which led to an improved customer experience. It also had personality, incorporating a one-liner that added a moment of joy on the shelf or a talking point in the office.

BRAND Richard worked to grow the brand’s presence in the healthy eating sector and create innovative and fresh ways of doing so. Creating a 22-calorie bikini for a store opening, to launching the brand on social media. Richard wrote the weekly newsletter and improved sign-up rates by 789% year on year.

BRAND

Richard worked to grow the brand’s presence in the healthy eating sector and create innovative and fresh ways of doing so. Creating a 22-calorie bikini for a store opening, to launching the brand on social media. Richard wrote the weekly newsletter and improved sign-up rates by 789% year on year.