Richard is the Creative Designer at Pret A Manger. He works internationally for the brand in all areas of design.
From completely new product lines, one-off items and updating the current estate – Pret’s packaging is constantly evolving. Design helps to showcase the handmade natural goodness of the product and communicate the story in an engaging way. It can also tie into campaigns, such as Pret's famous Christmas Sandwich.
Each part of the Pret A Manger interior is carefully considered and helps to tell the story of it's beliefs and values with beautiful execution. From Passion Facts incorporating charming ingredient creations, to hand-painted typography lining the walls.
Pret’s in-house creative team produces many of the designs from sketch to store (and online). From initial concept development to art directing photo shoots, artworking the various iterations and producing a print-ready product. The design spans over window vinyls, coffee bags, interior applications and at pret.com.
Being a well-established company, innovation has always been a key factor for ensuring its longevity. Recent projects such as Veggie Pret and Good Evenings have pushed the boundaries of creativity, showcasing how the brand can be transformed, while still remaining very true to its values.