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PRET A MANGER

 
 
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Richard is the Creative Designer at Pret A Manger. He works internationally for the brand in all areas of design.

PACKAGING From completely new product lines, one-off items and updating the current estate – Pret’s packaging is constantly evolving. Design helps to showcase the handmade natural goodness of the product and communicate the story in an engaging way. It can alsotie into campaigns, such as Pret's famous Christmas Sandwich.

PACKAGING

From completely new product lines, one-off items and updating the current estate – Pret’s packaging is constantly evolving. Design helps to showcase the handmade natural goodness of the product and communicate the story in an engaging way. It can alsotie into campaigns, such as Pret's famous Christmas Sandwich.

INTERIOR Each part of the Pret A Manger interior is carefully considered and helps to tell the story of it's beliefs and values with beautiful execution. From Passion Facts incorporating charming ingredient creations, to hand-painted typography lining the walls.

INTERIOR

Each part of the Pret A Manger interior is carefully considered and helps to tell the story of it's beliefs and values with beautiful execution. From Passion Facts incorporating charming ingredient creations, to hand-painted typography lining the walls.

MARKETING Pret’s in-house creative team produces many of the designs from sketch to store (and online). From initial concept development to art directing photo shoots, artworking the various iterations and producing a print-ready product. The design spans over window vinyls, coffee bags, interior applications and at pret.com.

MARKETING

Pret’s in-house creative team produces many of the designs from sketch to store (and online). From initial concept development to art directing photo shoots, artworking the various iterations and producing a print-ready product. The design spans over window vinyls, coffee bags, interior applications and at pret.com.

PIONEER Being a well-established company, innovation has always been a key factor for ensuring its longevity. Recent projects such as Veggie Pret and Good Evenings have pushed the boundaries of creativity, showcasing how the brand can be transformed, while still remaining very true to its values.

PIONEER

Being a well-established company, innovation has always been a key factor for ensuring its longevity. Recent projects such as Veggie Pret and Good Evenings have pushed the boundaries of creativity, showcasing how the brand can be transformed, while still remaining very true to its values.

 

TOSSED

 
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Richard was the Head of Creative at Tossed between 2011 and 2014.  As a small company, this was a great opportunity to learn about all areas of retail design at a very close level.

MARKETING Tossed is not your average healthy eating place, so their marketing had to match this sentiment. While at Tossed, Richard created campaigns that were truly innovative within the sector and found fun and engaging new ways to tell the story of health.

MARKETING

Tossed is not your average healthy eating place, so their marketing had to match this sentiment. While at Tossed, Richard created campaigns that were truly innovative within the sector and found fun and engaging new ways to tell the story of health.

INTERIOR Richard’s very first brief at Tossed was to design their new store in Westfield Stratford, London. The project was carried out from concept sketch to final result; designing bespoke wood-cuts, tiles, lighting and gnomes. This marked a new era in the brands interiors and he went on to design a further 10 stores.

INTERIOR

Richard’s very first brief at Tossed was to design their new store in Westfield Stratford, London. The project was carried out from concept sketch to final result; designing bespoke wood-cuts, tiles, lighting and gnomes. This marked a new era in the brands interiors and he went on to design a further 10 stores.

PACKAGING During his time with the brand, thecomplete packaging estate was re-designed. Streamlining the messages and creating a cohesive style, which led to an improved customer experience. It also had personality, incorporating a one-liner that added a moment of joy on the shelf or a talking point in the office.

PACKAGING

During his time with the brand, thecomplete packaging estate was re-designed. Streamlining the messages and creating a cohesive style, which led to an improved customer experience. It also had personality, incorporating a one-liner that added a moment of joy on the shelf or a talking point in the office.

BRAND Richard worked to grow the brand’s presence in the healthy eating sector and create innovative and fresh ways of doing so. Creating a 22-calorie bikini for a store opening, to launching the brand on social media. Richard wrote the weekly newsletter and improved sign-up rates by 789% year on year.

BRAND

Richard worked to grow the brand’s presence in the healthy eating sector and create innovative and fresh ways of doing so. Creating a 22-calorie bikini for a store opening, to launching the brand on social media. Richard wrote the weekly newsletter and improved sign-up rates by 789% year on year.

 
 

THE RBM BRAND

 
 
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Richard launched his first self-titled range in 2011 and alongside this, he continues to work with brands on commissions and collaborations. Here are a few highlights.


 
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ICONIC CERAMICS

This new range of bone china ceramics sees a fusion of traditional imagery, which is represented in a very contemporary way. It plays with icons that might be seen as twee, but giving them a much more graphical edge – while still being very charming in their outcome. The pieces celebrate both country and city life, with the forms being made up of abstract lines and shapes.

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MEGANS OF CHELSEA

Megan’s is an established Chelsea hotspot, and it's owner was looking to solidify a brand identity for the restaurant. Richard remembers, “Although it was a new brand identity, it had to come very organically from this already well-loved location. The chalky blue colour was literally taken from the walls. Their garden area is really their shining moment, filled with a sea of blue gingham tablecloths - I knew they had to be incorporated.”  Richard created the packaging, website design, photography and limited edition menu art.

 
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SAMA

Creating a brand identity and interior for new Southeast Asian food concept, SAMA. Richard defined the brand qualities and transferred them into a complete package of; logo, literature, dining experience and online presence. The outcome was a futuristic interior, infused with traditional elements and food theatre. The first store was opened in Wimbledon, November 2013.

 

CANDY KITTENS

This design was a quite literal take on the brand, Candy Kittens, and was sold as a limited edition t-shirt. The company, set up by Jamie Laing, has a fun and trendy youth market and this design was to reflect this with an iconic feel. Using the candy seen in store, it reinforces the brands ethos in a stylish way. It went on to sell-out in record time and the company was extremely pleased with its success.

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HOT PINK

Hot Pink is a healthy grill restaurant, which was looking for a complete brand creation. With only a name, Richard went on to create the logo, menu, packaging and overall aesthetic for the interior of its first site in Wimbledon. The logo takes inspiration from cattle branding, with the final outcome also giving a nod to neon lighting; which echoed the spirit of New York steak houses. Iconography was very apparent throughout the menu design, using few words and allowing graphical elements to explain the journey.

 

ZIZZI

The brief called for a bowl design that illustrated 'Stylishly Delicious', and the final design was selected with the help of artist, Natasha Law. It went on to be used in all 120 Zizzi restaurants across the UK.

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OUT DAMNED SPOT

'Out Damned Spot' is a collection of napkins inspired by traditional embroidery, but with very nontraditional subjects of ink, coffee and blood. They turn something that is normally seen as the enemy of a white napkin, into an element of craft and beauty.